The marketing package is as variable as every property, but at a minimum it should include such basics as a plat of the property, topo if available, financial info applicable to the property, i.e multi-family would include income and expense info as well as current rent rolls, existing debt info, etc. Photos are always helpful. An information summary sheet listing the property highlights, price, location, etc. and a location map are also necessary. Include any other pertinent info you might have such as aerials, nearby amenities or neighborhood info, i.e in the case of multi-family student housing, what is the proximity to the local university, etc. If you are marketing land, include info about highest and best use, zoning, utilities available, etc. Create your package from the standpoint of selling it to yourself -- what would make you want to buy this property?
If you are going to use the package to market electronically, try to keep it around 3MB. You might go up to 5MB but email systems impose limits on email file sizes and you risk having your email package rejected if you exceed their limits. Most will allow emails under 5MB.
Your final product needs to be in a widely compatible format to assure that your recipients will be able to read it. PDF file format is the most widely compatible format. But when creating PDF's be sure to use the "Reduce file size" option on the PDF menu. This will make your file as small as possible to keep it within the range mentioned above.
Apr 24, 2009