Lots of reasons. They don't want competitors, customers, suppliers, landlords perhaps, and the general public to know. It can be perceived as something may be wrong with the business, and speculation often goes to the negative. Also, if they are negotiating the details with a buyer, they may not want vulnerable information getting out from inside the business, because once someone has "inside" info, they may share it accidentally or intentionally.
Feb 10, 2017