What marketing strategies would return the best results for selling a small motel on Cape Cod?

In Selling Property - Asked by David C. - Aug 12, 2010
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Jennifer B.
Listing Administrator
New Castle, DE

I would make sure the major colleges and universities with a hotel / restaurant management degree program know about it. You might find a professor or recent grad (or alumnus) who would love to buy something like that.

Aug 12, 2010
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Adam B.
Hyannis, MA

Give us a call we can help market it we specialize in Cape Cod business brokerage and commercial properties.

Aug 12, 2010
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Anthony S.
Cornwall, NY

I agree with Jennifer in marketing it to schools with tourism/hospitality programs. Also spread the word throughout Cape Cod and post the listing in as many public places as possible. Retirees and tourists who fall in love with the Cape may be interested in opportunities like this. Good Luck with the sale.

Aug 12, 2010
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Neil B.
Louisville, KY

I was asked by an investor who had land in a spot good for a hotel to find her a buyer. It took quite a while (but less than you'd think) and it paid off. I got names of all hotels in the area. I then tracked down the owners by using (1) PVA (2) Secretary of State (3) Yellow Pages and aslo by calling hotel managers and asking for owners contact info. I then called all owners and found one who owned multiple hotels and was interested in building another one.
If I were to do it again I would call hotel associations and all hotel chains HQs - would probably be faster. Also there are specialized hotel brokers - you may want to consider co-listing. Also try local business brokers. Also, in my area certain ethnic groups tend to own motels - if the same is true in your area approach the leaders/religeous and social institutions they may be connected to and put out printed advertising material there. And spend as much as needed to get a GREAT BIG (as big as legal) sign to put on the motel itself. All this is in addition to traditional listing methodologies.

Sep 7, 2010
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Sicklerville, NJ


Nov 13, 2010
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