Pam, first, like many have indicated, it depends on the type of property and its current use.
Auctioneers have the "hammer" of auctions, and Realtors have the "hammer" of their listing service. What you need is a toolbox at your disposal to optimize your sale.
Real estate is a leveraged class. It does not make much sense to purchase real estate on the cash basis unless if one is literally stealing it. Even then he is going to turn around and refinance it.
The challenge all of us are facing, with in today's market, is lack of availability of credit to the buyers. When the credit is available, people are willing to pay fair market value, and even more.
A stabilized income property would do well with owner-financing or with FHA 92.5% CLTV loans.
A non-optimized property would do well with master lease agreement with option to purchase.
A non-performing property would do well with joint venture or cash.
But if the property must be sold with cash, then be willing to discount heavily to move it.
Best of success with your real estate sale.
Mar 1, 2009