It's either your price or you are not marketing to REAL buyers. Land is a tough sell right now. Do you currently have debt on the property? Is the note assignable? Is seller financing available? what's the draw of the area? are utilities hook ups and other infrastructure in place? I would go and give the listing to a reputable land broker. He'll be able to answer your questions and he'll know all the REAL buyers in town.
Nov 30, 2010