is it common for the broker to add into the contract that the seller pays for all marketing phamplets/signs?

In Selling Property - Asked by BOnnie B. - Jan 13, 2016
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Answer(s)

Randolph G.
Broker/Agent
Boca Raton, FL

Usually, we brokers are happy to take a worthwhile listing and pay for marketing materials and signs. In an unusually expensive scenario, the owner may pay for these items. Traditionally, advertising (print, TV, radio, outdoor, or social media) would be paid by the owner. Who pays for what should be spelled out clearly in any listing agreement.

Jan 13, 2016
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Kent B.
Broker/Agent
Owings Mills, MD

Everything is negotiable, just because the broker adds that into the contract it does not mean you have to accept. There are some brokers/agents that will pay all of these fees out of their own pocket and some that will expect the client to pay. My suggestion is to ask your broker what he is willing to pay for out of their pocket that exceeds the data entry of your property into a MLS service and maybe you all come to some agreement...

Jan 13, 2016
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David H.
Owner/Investor
Avondale, OH

I would not use a Agent or Broker that ask you to pay for all the marketing. They should be doing this as they are asking to sell your property.

Jan 14, 2016
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Francis L.
Broker/Agent
Santa Clarita, CA

It would depend on the type of property being represented. If it's a lease, sale, property management situation, leasing broker, fees for services, size of the property, etc. It's wise to defer some of the costs to the seller/owner, based on the services being provided. Presuming that the broker will absorb all the costs is not always realistic.

Jan 14, 2016
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Greg P.
Broker/Agent
Camarillo, CA

It would depend on the listing agreement between broker and seller.

Jan 25, 2016
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manuel a.
Broker/Agent
Bell Gardens, CA

Everything is negotiable my friend. as long as its in the contract and the seller agrees to it.

Apr 12, 2016
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