Hi Marsha, if your property is in a high-demand / high-traffic / high-visibility location which everyone wants to build on... then a simple sign on the property could probably could do the trick. If it does not fit all of the above, I would advise you to discuss your options with a commercial real estate agent / broker. The agents business is to sell real estate, they do it day-in-day-out, so unless you are already an active investor / developer / agent / broker I would advise you to seek out help. They will help you position your property in a favorable light, many times taking on the marketing expenses upfront without a dime out of your pocket. Of course in return, they would ask for your business. I hope this helps.
Feb 20, 2013