In the Boise SMSA it's customary to use BOMA leasable / rentable sf (rsf) since it is the amount of space a tenant will be leasing & paying for. Of course, many 1st time tenants will not know the difference & it's important to make sure they know the difference. I would avoid marketing ploys myself, but recommend whichever you use, to adequately describe it. I have seen some agents describe the space as xxx sf plus yyy common area or load factor.
Mar 19, 2014