Internet, Internet, Internet... You gotta have Google juice.
You need a powerful web presence and you need to own certain keywords. That requires a lot of SEO work or you can pay for ads. Google Ads are OK, but there is a lot of click fraud and you will pay a lot of money.
Social networking, create a Facebook page for your business and promote it. One of my most effective tools right now is Facebook Ads.
Using Facebook Ads you can target people who's profiles contain words like "real estate investor" "real estate investing" . You can also target by location and any number of other factors.
Follow sales of property that fits your management portfolio type, if that is apartments then watch to see when a property sells and use the tax records to send mail to the new owner.
Contact real estate agents who do not manage property and offer them a percentage of the first months rent for referrals.
Follow expired listings on the MLS and send the owners information about your services, tell them that maybe now is not the best time to sell and you can offer them an alternative.
Market out of the box, get some press, offer something unusual to attract attention.
Google, Bing and Yahoo all rank sites differently, getting yourself in the news is a sure way to bump your ratings.
Join groups and associations that relate to your line of work, when you are a member they often link back to you and send you referrals. Check out NARPM, IREM, CCIM and NAA,
Best of luck.
Jul 19, 2010